Probable Niche

We've identified the niche as chief executive.

chief executive

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as chief executive.

executive officer, news, chief, executive, business, managing director, officer, media, services, director, ceo, vice president, technology, new zealand, group, executives, development, years, world, systems's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 22:40 UTC on April 5, 2015. The source was comprised of 76265 characters, of which 71110 are code, leaving an organic character count of 5155. The total word count on the home page is 779. We filtered out 15 numbers, 141 common words, and 24 words shorter than three characters in length, leaving an impact word count of 581. The size of the lexicon (number of unique words) is only 376. We extracted thirteen top keywords, leaving 3.45% above the threshold. The number of phrases above the threshold was seventeen.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
chief executive41.68%
managing director31.26%
financial times31.26%
content management31.26%
visual consultancy 20.84%
vice chairman20.84%
senior partner20.84%
photographs taken20.84%
past chairman20.84%
newscast profile 20.84%
news alert20.84%
media group20.84%
idea generation20.84%
guardian media20.84%
executive officer20.84%
dame amelia 20.84%
amelia fawcett 20.84%

Domain Name Keywords

We found 2 significant keywords appearing in the domain name
  1. newscast
  2. news


Source Character Count 76265
Code Character Count 71110
Organic Character Count 5155
Filtered Numbers 15
Filtered Words (Common) 141
Filtered Words (Short) 24
Total Word Count 779
Impact Paragraph Count 1506
Impact Word Count 581
Impact Lexicon Size 376


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